Why luxury brand Laura Mercier wants to expand in India

The Indian quality user is presently connected each planetary quality brand's list. In the past 1 year, brands similar Fenty Beauty by Rihanna, Rare Beauty by Selena Gomez, and Nars person entered India. 

Laura Mercier, a French-American luxury make-up marque known for promoting the thought of minimalism successful skincare and beauty, too, launched online successful the state past year. Now, it's expanding its reach. Last month, the marque opened its archetypal carnal store successful Palladium, Mumbai.

In an interrogation with Lounge, Marco Ficarelli, the main gross serviceman (international) of Laura Mercier, said, “India is 1 of the fastest-growing economies and its quality marketplace is expanding. The country's ample colonisation provides a immense user base. Plus, India's clasp of a multi-channel attack suggests that the marketplace is receptive and allows for the section colonisation to consciousness much connected with the remainder of the world.”

According to a 2023 study by Redseer Strategy Consultants, on with Peak XV, India’s quality and idiosyncratic attraction marketplace is projected to interaction $30 cardinal by 2027. 

That possibly explains wherefore Laura Mercier is successful an enlargement mode. “We chose Palladium due to the fact that of its estimation arsenic a apical luxury destination mall,” Ficarelli said. “By the extremity of March, we volition person our 2nd boutique successful Mall of Asia, Bengaluru, and program to unfastened a caller 1 successful Delhi successful the adjacent fewer months. We program to unfastened much carnal stores, diversifying the retail exemplary beyond standalone boutiques to see open-selling store concepts and section stores successful the future.”

First Published

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12 Mar 2024, 05:00 PM IST