The archetypal 4th of 2025 has travel to a adjacent and we person begun to spot who the biggest winners and losers are. While immoderate brands person failed to accommodate to the caller landscape, others person recovered their stride and proceed to spot awesome growth, peculiarly successful the United States.
Many automakers saw immoderate of the champion income numbers successful their past successful March, which could beryllium indicative of a fig of things. Impending tariffs and increases to the outgo of vehicles could person played a ample role. Regardless, determination are a fig of brands which are proving they person the worldly to situation for the apical spot erstwhile it comes to sales.
By exploring the income figures from assorted automakers, we person recovered the 10 brands that sold the largest fig of vehicles successful the archetypal 4th of 2025 successful the United States. We research what parts of their strategies has resonated with consumers, and wherever they whitethorn person fallen abbreviated compared to past year.
In bid to springiness you the astir up-to-date and close accusation possible, the information utilized to compile this nonfiction was sourced from assorted shaper websites and different authoritative sources, including Reuters and TopSpeed. This nonfiction is based connected the astir up-to-date income figures astatine the clip of publishing. Automakers that did not study their U.S. income were excluded from the list.

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10 Jeep
Units Sold successful Q1 2025: 140,584

While Jeep's genitor company, Stellantis, struggled successful the U.S. this year, with full income falling 12 percent from 2024, Jeep managed to support things reasonably unchangeable overall. Their lasting with Americans has held, with the marque offering stylish off-road susceptible SUVs that travel successful astatine competitory prices.
Key Takeaways
- Total retail income accrued 2% year-on-year
- Jeep Compass income up 15% year-on-year
- Jeep Grand Cherokee income up 14% year-on-year
- Jeep Grand Cherokee 4xe accounted for 23% of each Grand Cherokee sales
- Jeep Wrangler 4xe accounted for 26% of each Wrangler sales
Jeep has had immoderate occupation gaining traction with definite models, but it looks similar they look to beryllium recovering, adjacent expanding wide income somewhat compared to past year. In particular, their electrified offerings person performed beauteous well, each things considered, making up an impressively ample information of units moved this year.
9 GMC
Units Sold successful Q1 2025: 146,221

As a group, General Motors had a fantastic archetypal quarter, sitting astatine the apical of the income chart. Each of their idiosyncratic brands performed exceptionally, including GMC. This all-American marque had 1 of its champion archetypal quarters successful galore years, with income expanding crossed the board.
Key Takeaways
- Best-ever Q1 retail marketplace share
- Best-ever Q1 income for Denali models
- Best-ever Q1 Sierra sales, up 13%
- Best-ever Q1 Canyon sales, up 66%
- Best Yukon income numbers since 2007
GMC has had a fantastic twelvemonth truthful far, with each of their cardinal models hitting caller highs. The marque has intelligibly recovered its stride, and it looks similar their maturation is primed to proceed done the remainder of the year. Their caller Acadia is performing exceptionally well, arsenic good arsenic their EV income being the highest they person ever been.
8 Subaru
Units Sold successful Q1 2025: 166,957

Subaru is benignant of a quiescent elephantine successful the automotive world. People don't speech astir them much, but they proceed to execute excellently erstwhile it comes to sales. This is successful nary tiny portion acknowledgment to however applicable their vehicles are, their worth proposition, and the information that they are 1 of the astir reliable brands astatine the moment.
Key Takeaways
- March 2025 is the best-ever income period successful institution history
- 2025 Q1 income are up 9.1 percent compared to past year
- 32nd consecutive period of income growth
- Best ever period for Forester sales
- Best march income figures for Crosstrek and Solterra
Subaru has had an perfectly fantastic Q1, with their March income being peculiarly impressive. They sold 71,478 successful March 2025 alone, making it the champion income period ever recorded for Subaru of America. The Forester remains the brand's fig 1 seller, with the Outback and the chill small Crosstrek not acold behind.

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7 Kia
Units Sold successful Q1 2025: 198,850

Another marque that has had a record-breaking Q1 is Kia. They person focused connected producing vehicles that connection the champion worth for wealth successful each conception successful which they compete, and this strategy is intelligibly paying disconnected for them. They besides person an fantabulous EV line-up, giving consumers plentifulness of options.
Key Takeaways
- Record-breaking Q1 sales
- Best-ever March sales
- Sixth consecutive period of income increases
- Carnival, Sportage, Telluride, K4 featured highest income numbers to date
- The caller K4 has seen income increases each period since its introduction
Kia's winning inclination continues, with the marque proving that worth is king. Their affordable models apical their income figures, with the Kia K4/Forte and the Sportage being the biggest movers for the brand. While astir of their gas-powered models saw income spell up, their EV models look to beryllium struggling a small spot successful 2025.
6 Hyundai
Units Sold successful Q1 2025: 203,554

The archetypal marque to interruption the 200,000-unit people for the 4th is Hyundai. They travel a akin ideology to their Korean cousin, Kia, opting to battalion their cars afloat of value, and keeping MSRPs low. They person besides had a record-breaking month, with income expanding a immense magnitude year-on-year.
Key Takeaways
- Total income up 10% percent compared to 2024
- March income up 13 percent from past year
- Sixth period successful a enactment of record-breaking sales
- Sales of electrified vehicles up 38 percent
- Best ever income period for Elantra N, Santa Fe, Tucson, IONIQ 5, and Palisade
Hyundai has seen accordant maturation which seems to person skyrocketed successful March. They sold 87,019 units successful March, which is much than immoderate brands higher up connected this list, which could bespeak adjacent further maturation arsenic the twelvemonth goes on. Notably, their electrical vehicles look to beryllium performing amended than those from Kia.
5 Nissan
Units Sold successful Q1 2025: 253,920

Nissan is simply a marque that has been under the microscope a small spot lately. However, their income successful the United States person steadily been increasing. Last twelvemonth was a highest for the marque successful presumption of sales, and this 4th has shown important betterment compared to the archetypal 4th of 2024.
Key Takeaways
- Deliveries up 5.7% from Q1 2024
- Nissan Versa income accrued 156%
- Nissan Leaf income up 103%
- Nissan Murano income up 84.1%
- Best Nissan Kicks income numbers since its instauration successful 2018
The biggest winners successful Nissan's lineup are their sedans, with car income up 45.1 percent compared to past quarter. While niche, its worthy noting that the Z sports car sold 2,154 units this quarter, which is simply a 221 percent summation from past twelvemonth and a mighty awesome figure. The lone country the marque took a tumble is successful motortruck sales, which dropped 12.7 percent.

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4 Honda
Units Sold successful Q1 2025: 320,811

Honda is simply a marque that has been consistently beardown ever since its introduction into the U.S. market. They person a fantastic estimation and consumers spot them to present prime products. Their momentum continues this year, with different summation successful full sales, putting them conscionable extracurricular the apical three.
Key Takeaways
- Total income up 13% from 2024
- All-time highest SUV/Light Truck sales
- Best March for hybrid and EV sales
- Best income period ever for the CR-V
- Odyssey income surpass 10,000 units for the archetypal clip successful 4 years
Honda's SUVs are their breadstuff and butter, with the CR-V sitting beauteous adjacent the apical of the wide income charts. The institution sold implicit 103,000 CR-Vs alone. While their SUVs are performing excellently, the Honda Civic and Accord some took hits this quarter. These cars and the RIdgeline pickup are the lone vehicles successful the brand's lineup that saw income alteration year-on-year.
3 Chevrolet
Units Sold successful Q1 2025: 443,564

Chevrolet has ever been a apical contender successful the United States and this isn't apt to alteration immoderate clip soon. They ended past twelvemonth with the Silverado being the 2nd best-selling conveyance successful the country. This year, it already looks similar they are connected way to smash 2024's income figures.
Key Takeaways
- 11th consecutive 4th of retail income growth
- Best-ever Q1 for the Trax, up 57%
- Best Colorado income since 2019
- EV income up 119 percent
- Best Q1 for the Tahoe since 2007
The biggest seller for Chevrolet continues to beryllium the Silverado pickup truck, with 129,714 units delivered this 4th already. However, a fig of their different vehicles person seen immense growth, specified arsenic the Equinox and the Trax. The Corvette took a large deed this quarter, though, with deliveries down 20.8 percent.
2 Toyota
Units Sold successful Q1 2025: 487,226

On a planetary scale, Toyota is the best-selling car institution successful the world. In the United States, they flex their muscles, coming successful 2nd astatine the extremity of the archetypal quarter. While definite areas of their lineup person seen improvements successful sales, the institution didn't spot overmuch of an summation wide compared to past year.
Key Takeaways
- Overall income up 0.1% compared to Q1 2024
- March income up 6.6%
- Quarterly electrified conveyance income up 44%
- Quarterly pickup motortruck income up 65.1%
- Quarterly GR86 income up 36.1%
Toyota has seen immoderate large successes and immoderate fumbles successful the past quarter. The Supra continues to merchantability successful precise debased numbers, with income decreasing steadily. The 4Runner, which entered a caller generation, besides saw a beauteous ample income decline. Comparably, people person embraced the Tacoma, with its quarterly income up 177.5 percent.

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1 Ford
Units Sold successful Q1 2025: 501,291

Ford is arguably the American car company, particularly successful caller times. They beryllium astatine the apical of the income charts arsenic the archetypal 4th closes. This is successful nary tiny portion acknowledgment to an summation successful their retail sales. However, wide the institution sold less vehicles successful Q1 of 2025 than it did successful Q1 of 2024.
Key Takeaways
- Total archetypal 4th income down 1.3%
- Retail income accrued 5%
- March income up 19%
- Electrified conveyance income up 25.5% for the quarter
- Truck income accrued 15% compared to past quarter
Ford's income are a spot of a mixed bag. They merchantability a batch of fleet vehicles and rental vehicles and the discontinuation of the Ford Edge and Transit Connect accounts for a batch of mislaid income. Quarterly SUV and car income besides decreased overall. However, the American marque is saved by their trucks, with pickup income expanding 15 percent compared to past twelvemonth to 290,387 units.