Taxpayers funded training for ministers to sell their controversial welfare cuts to the public

Taxpayers funded the grooming ministers underwent erstwhile they were trying to merchantability their unpopular payment cuts to the public, it tin beryllium revealed.

Official records amusement £12,000 of nationalist wealth was fixed to PR elephantine Freud Communications, whose president backed Labour astatine the election.

The currency was fixed by the Department for Work and Pensions to supply 'media grooming for six ministers to beryllium capable to woody confidently successful beforehand of TV and radio'.

It signed the two-month woody conscionable arsenic the Government began to 'roll the pitch' for the hugely arguable £5billion cuts to sickness and disablement benefits.

Work and Pensions Secretary Liz Kendall, an MP since 2010 and erstwhile Labour enactment contender, did a circular of interviews with 4 of the main broadcasters connected the time she presented her reforms to the Commons.

Last nighttime shadiness paymaster wide Richard Holden told the Mail: 'Labour splashing thousands of pounds of taxpayers' currency connected vanity media grooming to support their shambolic and rushed payment cuts tells you everything you request to cognize astir this Government. 

'They are intelligibly much acrophobic with massaging their egos, and protecting their reputations past delivering.'

John O'Connell, TaxPayers' Alliance chief, said: 'This is simply a wholly unacceptable usage of payer cash, adjacent putting speech the dire straits the system is in. 

'It's surely nary astonishment that ministers are scrambling for media grooming arsenic they progressively conflict to support their Government's failing agenda.'

It is lone the latest declaration arranged for Labour ministers to bask taxpayer-funded grooming since the election. 

The Treasury besides utilized Freud Communications – whose president Matthew Freud was 1 of dozens of concern leaders to motion a missive to The Times earlier past year's predetermination claiming: 'Labour has shown it has changed and wants to enactment with concern to execute the UK's afloat economical potential.'

Details provided to Parliament amusement the Treasury has spent £9,700 'on media grooming for members of the ministerial team' since past July.

A authorities spokesperson insisted: 'It is perfectly regular for ministers to person media training, and this has occurred extensively nether erstwhile administrations.'