Ravens' Jackson, Earnhardt Jr. in trademark beef

OWINGS MILLS, Md. - Baltimore Ravens backmost Lamar Jackson is looking to chopped disconnected NASCAR fable Dale Earnhardt Jr. - but not connected a racetrack.

Jackson is successful a trademark quality with Earnhardt implicit the close to usage a stylized mentation of No. 8, which helium contends, looks akin to the 1 helium puts connected clothing, footwear and headwear. The two-time NFL Most Valuable Player filed an absorption assertion with the U.S. Patent and Trademark Office connected Wednesday to halt Earnhardt from putting a slanted No. 8 connected merchandising.

Jackson, who has worn No. 8 since his assemblage days astatine Louisville, antecedently registered the trademark "ERA 8 by Lamar Jackson." His filing argues Earnhardt's effort to commercialized people the No. 8 would make disorder among consumers.

"[Jackson] has expended sizeable time, effort, and disbursal successful promoting, advertising, and popularizing the fig 8 successful transportation with his property and fame ... with the effect that the applicable purchasing nationalist has travel to know, trust upon, and admit [his] trademarks arsenic precise beardown indicators of the root of [his] products provided successful transportation with his marks," the filing states.

The trademark reappraisal for a situation tin instrumentality much than a year.

This isn't the archetypal clip that Jackson has tried to halt different jock from filing a trademark connected this number. Last July, Jackson challenged Hall of Fame backmost Troy Aikman's effort to usage "EIGHT" connected apparel and bags.

When asked astir this quality with Aikman past summer, Jackson said, "We're going to support this astir football. That's extracurricular noise. We're sticking with [talking astir training] camp, football, and that's it."