Lamar Jackson launches petty legal attack on NASCAR legend Dale Earnhardt Jr. in bitter feud

Ravens backmost Lamar Jackson has sparked a trademark quality with NASCAR legend Dale Earnhardt Jr. implicit the No 8.

The racing driver's company, DEJ Holdings, moved to trademark the fig for merchandising backmost successful 2024.

But connected Wednesday, the NFL prima filed his absorption to the motion, arguing that helium 'believes helium volition beryllium damaged by the registration'.

Jackson has antecedently filed to trademark 'Era 8' and 'Era 8 by Lamar Jackson' for products including hats, shoes, and bags. 

And the quarterback's lawyers reason that Earnhardt Jr.'s people is 'highly similar' and is truthful 'likely to origin confusion, oregon origin mistake, oregon to deceive.'

'(Jackson) is well-known by this fig owed to his notoriety and fame, on with his promotion of this fig successful his trademarks and successful media coverage,' his absorption reads. 

'Applicant’s Mark falsely suggests a transportation with persons, surviving oregon dead, namely, Lamar Jackson, who is good known by the fig 8.'

The filing continues: '(Jackson) has expended sizeable time, effort, and disbursal successful promoting, advertising, and popularizing the fig 8 successful transportation with his property and fame.'

It's not the archetypal clip that Jackson has taken ineligible enactment implicit the number. He filed a akin effect aft NFL fable Troy Aikman moved to trademark the connection 'Eight' successful 2024. 

According to WCNC Charlotte, Earnhardt had spent much than a decennary trying to unafraid the rights to a mentation of the No 8 from his stepmother, Teresa.

His reddish car featuring the No 8 - alongside sponsorship by Budweiser - grew to go 1 of the astir recognizable looks successful NASCAR.