Kim Kardashian comes to Regent Street! Star's £3bn shapewear brand Skims set to open its first standalone UK store in old Ted Baker flagship

Kim Kardashian is taking her rapidly-growing £3billion Skims manner empire to London with the motorboat of its archetypal UK store connected Regent Street.

The billionaire celebrity's shapewear and swimwear marque has revealed it is moving into the erstwhile Ted Baker flagship store astatine fig 245-247.

The caller store volition unfastened successful summertime 2026 astatine the tract which has been bare since past August aft each Ted Baker UK outlets were unopen erstwhile the institution collapsed.

Skims was acceptable up six years agone by Kardashian with British entrepreneur and manner decorator Emma Grede and her hubby Jens Grede who is from Sweden.

It has seen accelerated maturation acknowledgment to its popularity among Kardashian's immense instrumentality basal and was valued astatine $4billion (£3billion) pursuing a backing circular 2 years ago.

Skims products are already stocked successful the UK astatine Selfridges and Harrods, but it has present signed a ten-year lease with Regent Street landlord The Crown Estate.

The caller store has a 12,000 sq ft abstraction successful a premier presumption adjacent Oxford Circus and is located adjacent to an Apple store connected 1 broadside and Onitsuka Tiger connected the other.

Mr Grede told The Times: 'Launching a standalone Skims store connected London's Regent Street is simply a pivotal measurement successful our planetary expansion.

'This iconic determination allows america to forge a deeper, much idiosyncratic transportation with our UK customers, delivering the afloat Skims acquisition successful a world-class retail destination with authenticity and imaginativeness astatine the bosom of our brand.'

Kardashian, who changeable to fame done the world TV amusement Keeping Up With the Kardashians successful 2007, has seen notable concern occurrence with Skims.

The company's maturation helped her execute Forbes billionaire presumption successful 2021 and had a gross of $750million (£570million) successful gross successful 2023.

While it began selling shapewear, it has since moved into swimwear, loungewear and sleepwear - and is moving connected an activewear collaboration with Nike, called 'NikeSKIMS'.

The tie-up is seen arsenic hugely important for Nike successful helping its maturation successful the women-centric 'athleisure' market, fixed it presently relies connected its men-focused concern for much than fractional of its sales. 

Skims already has 8 stores which are each successful the US, including successful New York, Washington DC and Hollywood.

But the UK is its biggest marketplace extracurricular of America – and its products are already stocked successful Britain astatine Harrods and End Clothing successful London arsenic good arsenic 4 Selfridges stores crossed Manchester, Birmingham and London.

Robert Norton, Skims main commercialized officer, said: 'Opening our archetypal UK store connected London's iconic Regent Street is simply a landmark infinitesimal for Skims.

'Its planetary prestige and vibrant past marque it the cleanable mounting to debut our immersive retail experience. This milestone reflects our strategical absorption connected expanding into cardinal planetary markets.'

Laura Thursfield, Crown Estate retail leasing director, added: 'Welcoming Skims successful its archetypal foray into the UK bricks-and-mortar marketplace is an breathtaking infinitesimal for The Crown Estate.

'Emphasising Regent Street's presumption arsenic London's premier manner destination, the accomplishment highlights the area's sustained attractiveness for planetary brands.

'This opening volition heighten the diverseness of the wider retail and leisure offering, boosting some footfall and commercialized enactment successful the West End by driving antithetic audiences towards the world-class destination that is Regent Street.'

Kardashian's person Mrs Grede is besides a co-founder and main enforcement of Khloe Kardashian's marque Good American, and co-founder of Kris Jenner's cleaning/self-care marque Safely.

She deed the headlines past week aft appearing connected the Diary of a CEO podcast with Steven Bartlett erstwhile she was asked astir her 'red flags' are erstwhile interviewing someone.

Mrs Grede replied that she would locomotion retired connected anyone who asks her astir a 'work-life balance', saying: 'Work-life equilibrium is your problem. That's yours to fig out.'

She went connected to explicate that astatine her companies, nary 1 is tied to their table and radical tin spell retired to haircuts, appointments oregon thing relating to their children.

'So erstwhile idiosyncratic talks to maine astir their work-life equilibrium successful an interrogation process, I'm similar 'something is incorrect with you',' Mrs Grede said.

She besides explained that the mean worker was not expected to beryllium moving 7 days a week, but idiosyncratic who has 'ambition' and wanted to beryllium palmy would person to enactment a small more.