Amazon says 130 million U.S. customers are watching Prime Video with ads

Amazon connected Monday said its Prime Video streaming work with ads reaches much than 130 cardinal U.S. customers monthly connected average, an summation of 15 cardinal radical from 2024.

Prime Video began offering an ad-supported mentation of its streaming work past year. It gave Prime subscribers the enactment to wage an further $2.99 a period if they wanted to proceed to spot movies and shows connected its streaming work without commercials.

Amazon volition marque a presumption aboriginal connected Monday successful New York arsenic portion of the “upfronts,” the TV industry’s yearly advertiser schmooze fest. The institution said it believes it is “uniquely positioned to link contented to customers,” adding that an mean of 88% of Prime Video viewers successful the U.S. store connected Amazon.

Prime Video has shows including coming-of-age bid “The Summer I Turned Pretty,” phantasy bid “The Lord of the Rings: The Rings of Power,” comic publication bid “The Boys” and the fashionable “Reacher.” Prime Video besides has shows similar manner world amusement “Making the Cut,” wherever customers tin bargain covering seen connected the amusement connected Amazon.

Amazon said immoderate of its caller advertisement formats see artificial intelligence-generated advertisement messaging, wherever AI is utilized to analyse what a lawsuit is viewing and surfaces applicable ads erstwhile they intermission a program.

“Our advertisement formats are proven to thrust measurable enactment connected and disconnected Amazon,” said Alan Moss, vice president of planetary ads income for Amazon Ads, successful a statement.

Amazon’s amusement operations precocious underwent a large shakeup, with Amazon MGM Studios caput Jen Salke exiting with a producing deal. She is not being replaced.

In caller years, galore streamers who utilized to connection programming ad-free started to merchantability cheaper subscription plans with commercials successful bid to make much revenue.

In 2022, Netflix introduced an ad-supported subscription plan. Investors person enactment much unit connected streamers to summation their profits, causing them to look for different ways to marque money, including cracking down connected password sharing.